The automotive industry is revolutionizing the last-mile customer experience through digitalization, leveraging cutting-edge technologies like Virtual Reality (VR). By integrating VR, automakers are transforming how customers engage with their vehicles, from immersive virtual test drives to personalized showroom experiences. This shift is not just enhancing customer satisfaction but also redefining the automotive landscape, putting the "VR" back in "vroom" and driving innovation in every mile of the customer journey.

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